I started my Beautycounter journey in early 2016. A long-time product junkie, I'd recently started glancing more at the labels of my slew of cosmetics and body products I was throwing my hard-earned cash at... a quick google search, time and again, blew my mind. Countless ingredients in mainstream everyday products I'd used for decades were known for hurting the human body. The EWG has a great site that makes it incredibly simple to gauge the toxicity of what we slather on ourselves.
The U.S. is nowhere near where it should be in terms of thoroughly testing and evaluating cosmetics--where the EU has banned more than 1,400 chemicals, the U.S. has prohibited a mere 11. Beautycounter's foundation revolves around transparency--and is built on the Never List--a collection of chemicals that will never be used in their product lines...
are pretty damn scary.
For me, it came down to knowing, if these pollutants can potentially harm me, why would I knowingly still use them? And cue Beautycounter.
I tiptoed into the transition, first sampling the skincare line. After a few months, I tried a few makeup products, before delving into basically a complete overhaul. My skin has honestly never looked better, I feel confident about what I'm applying to my body, and the efficacy of the products is unparalleled. Furthermore, the company is taking great strides with Congress to adjust laws in our country that have been virtually untouched for 100 years.
It's safe to say I'm in love... I can't get enough. Feel free to ask me any questions, God knows I love talking about it.
...and for the record, so do these familiar names: